Exploring the rise of fandom in contemporary consumer culture /
Saved in:
| Imprint: | Hershey : Business Science Reference, [2017] ©2018 |
|---|---|
| Description: | xxi, 300 pages : illiustrations, charts ; 29 cm |
| Language: | English |
| Subject: | |
| Format: | Print Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11396237 |
Table of Contents:
- Segmenting fan communities : toward a taxonomy for researchers and industry / Nathalie Collins, Edith Crown University, Jamie Murphy, University of Eastern Finland
- Fans and brands : delineating between fandoms, brand communities and brand publics / Breanna Todd, Western Washington University, Catherine Armstrong Soule, Western Washington University
- A hero who never dies : Steve Jobs in his fans' minds ? Ruijuan Wu, Tianin University of Technology, Cheng Lu Wang, University of New Haven, Wei Hao, University of Hartford
- The passion that unites us all : the culture and consumption of sport fans / Brandon Mastromartino, The University of Georgia, Wen-Hao Winston Chou, The University of Georgia, James Zhang, The University of Georgia
- Those who rarely attend alone : tribal sport fans / David P. Hedlund, St. John's University, Rui Biscaia, Coventry Univeristy, Maria do Carmo Leal, Universidade Europeia
- I love to see them lose : investigating fan perceptions and behaviors toward rival teams / Cody T. Havard, The University of Memphis, Daniel L. Wann, Murray State University, Timothy D. Ryan, The University of Memphis
- Building the force : enacting fan brand community through the star wars BB-8 droid builders club / William Humphrey, Jr., Florida International University, Debra Laverie, Texas Tech University, Alison Shields, Ithaca College
- Charging fandom in the digital age : the rise of social media / Shuojia Guo, College of Staten Island
- Diversity of fans on social media : the case of entertainment celebrity in China / Xinming Jia, Zhejiang International Studies University, Kineta Hung, Hong Kong Baptist University, Ke Zhang, Hong Kong Baptist University
- Brand pathologies : "Monstrous" fan relationships and the media brand "Twilight" / Margo Buchanan-Oliver, The Univeristy of Auckland, Hope Hensen Schau, Univeristy of Arizona
- "Thy kingdom come, thy will be done" : attaining divine transcendence through brand fandom, evidence from India / Abhigyan Sarkar, Institute of Management Technology Ghaziabad, Juhi Sarkar, IBS Hyderabad
- Working behind playing : tamed fan labour and its stabilizing function in the Chinese mobile gaming fan community / Boris Pun Lok Fai, The Chinese University of Hong Kong
- Living in a virtual reality : anime and manga fandom, Chengyan Zeng, Univeristy of New Haven.
