Hidden Bibliographic Details
| Varying Form of Title: | Cultural logic of globalization
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| ISBN: | 9781592131457
159213145X
9781592131433
1592131433
9781592131440
1592131441
1592131433
9781592131433
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 163-210) and index.
Open Access
Print version record.
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| Summary: | A guide to understanding hybridity--the interaction of cultures.
The intermingling of people and media from different cultures is a communication-based phenomenon known as hybridity. Drawing on original research from Lebanon to Mexico and analyzing the use of the term in cultural and postcolonial studies (as well as the popular and business media), Marwan Kraidy offers readers a history of the idea and a set of prescriptions for its future use. Kraidy analyzes the use of the concept of cultural mixture from the first century A.D. to its present application in the academy and the commercial press. The book's case studies build an argument for understanding the importance of the dynamics of communication, uneven power relationships, and political economy as well as culture, in situations of hybridity. Kraidy suggests a new framework he developed to study cultural mixture--called critical transculturalism--which uses hybridity as its core concept, and provides a practical method for examining how media and communication work in international contexts.
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| Other form: | Print version: Kraidy, Marwan, 1972- Hybridity, or the cultural logic of globalization. Philadelphia : Temple University Press, 2005
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| Standard no.: | 9781592131433
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