Branded bodies, rhetoric, and the neoliberal nation-state /

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Bibliographic Details
Author / Creator:Wingard, Jennifer, 1975-
Imprint:Lanham, MD : Lexington Books, ©2013.
Description:1 online resource (xiv, 147 pages)
Language:English
Series:Cultural studies/pedagogy/activism
Cultural studies/pedagogy/activism.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11403884
Hidden Bibliographic Details
ISBN:9780739180211
0739180215
9781299184862
1299184863
9780739180204
0739180207
1498511791
9781498511797
Digital file characteristics:data file
Notes:Includes bibliographical references (pages 131-137) and index.
English.
Print version record.
Summary:Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the.
Other form:Print version: Wingard, Jennifer, 1975- Branded bodies, rhetoric, and the neoliberal nation-state. Lanham, MD : Lexington Books, ©2013 9780739180204

MARC

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520 |a Branded Bodies, Rhetoric, and the Neoliberal Nation-State, by Dr. Jennifer Wingard, explores how neoliberal economics has affected the rhetoric of the media and politics, and how in very direct, material ways it harms the bodies of some of the United States' most vulnerable occupants. Wingard explains how the state uses certain bodies that will never be accepted as citizens as an underclass in service of capital, and explores how those underclassed "bodies" are identified through branding. By showing how brands are assembled to create affective threats, this book articulates how dangerous the. 
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