Media audience research : a guide for professionals /

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Bibliographic Details
Author / Creator:	Mytton, Graham, author.
Edition:	Third edition.
Imprint:	Thousand Oaks, California : SAGE Publications, Inc., 2016. ©2016
Description:	1 online resource (xvi, 281 pages)
Language:	English
Subject:	Mass media -- Research -- Methodology. Mass media -- Research -- Methodology. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11406081

Hidden Bibliographic Details
Other authors / contributors:	Diem, Peter, 1937- author. Dam, Piet Hein van, 1967- author.
ISBN:	9789351506447 9351506444 9789351506423 9351506428 9789351506430 9351506436
Notes:	Revision of author's Handbook on radio and television audience research. Includes bibliographical references and index. Print version record.
Summary:	The only comprehensive training book on conducting research into all forms of media.
Other form:	Print version: Mytton, Graham. Handbook on radio and television audience research. Media audience research. Third edition. Thousand Oaks, California : SAGE Publications, Inc., [2016] 9789351506430

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