Emotion in advertising : theoretical and practical explorations /

Emotion in advertising : theoretical and practical explorations /

Saved in:

Bibliographic Details
Imprint:	New York : Quorum Books, 1990.
Description:	xviii, 383 p. : ill. ; 25 cm.
Language:	English
Subject:	Advertising -- Psychological aspects Advertising -- Research Human information processing -- Research. Advertising -- Psychological aspects. Advertising -- Research. Human information processing -- Research.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/1152437

Hidden Bibliographic Details
Other authors / contributors:	Agres, Stuart J. Edell, Julie A. Dubitsky, Tony M. Lowe Marschalk, Inc.
ISBN:	0899305377 (lib. bdg. : alk. paper)
Notes:	Papers presented at a conference held in May 1988, sponsored by Lowe Marschalk, Inc. Includes bibliographical references and index.

Regenstein, Bookstacks

Loading map link

Holdings details from Regenstein, Bookstacks
Call Number:	HF5822.E460 1990
c.1	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian