How cool brands stay hot : branding to Generation Y and Z /

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Bibliographic Details
Author / Creator:	Bergh, Joeri van den, 1971- author.
Edition:	Third edition.
Imprint:	London, United Kingdon ; Philadelphia, PA : Kogan Page Limited, 2016. ©2016
Description:	1 online resource (xxii, 287 pages.)
Language:	English
Subject:	Young consumers. Young adult consumers. Target marketing. Consumer behavior. Generation Y. Product management. Target marketing. Young adult consumers. Young consumers.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11712646

Hidden Bibliographic Details
Other authors / contributors:	Behrer, Mattias, author.
ISBN:	9780749477219 (electronic bk.) 0749477210 (electronic bk.) 0749477172 9780749477172
Notes:	Includes bibliographical references and index. Description based on print version record.
Other form:	Original 0749477172 9780749477172

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