How cool brands stay hot : branding to Generation Y and Z /
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| Author / Creator: | Bergh, Joeri van den, 1971- author. |
|---|---|
| Edition: | Third edition. |
| Imprint: | London, United Kingdon ; Philadelphia, PA : Kogan Page Limited, 2016. ©2016 |
| Description: | 1 online resource (xxii, 287 pages.) |
| Language: | English |
| Subject: | |
| Format: | E-Resource Book |
| URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/11712646 |
MARC
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| 100 | 1 | |a Bergh, Joeri van den, |d 1971- |e author. |0 http://id.loc.gov/authorities/names/n99276072 |1 http://viaf.org/viaf/47046670 | |
| 245 | 1 | 0 | |a How cool brands stay hot : |b branding to Generation Y and Z / |c Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. |
| 250 | |a Third edition. | ||
| 264 | 1 | |a London, United Kingdon ; |a Philadelphia, PA : |b Kogan Page Limited, |c 2016. | |
| 264 | 4 | |c ©2016 | |
| 300 | |a 1 online resource (xxii, 287 pages.) | ||
| 336 | |a text |b txt |2 rdacontent |0 http://id.loc.gov/vocabulary/contentTypes/txt | ||
| 337 | |a computer |b c |2 rdamedia |0 http://id.loc.gov/vocabulary/mediaTypes/c | ||
| 338 | |a online resource |b cr |2 rdacarrier |0 http://id.loc.gov/vocabulary/carriers/cr | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | |a Description based on print version record. | ||
| 650 | 0 | |a Young consumers. |0 http://id.loc.gov/authorities/subjects/sh85149370 | |
| 650 | 0 | |a Young adult consumers. |0 http://id.loc.gov/authorities/subjects/sh98005463 | |
| 650 | 0 | |a Target marketing. |0 http://id.loc.gov/authorities/subjects/sh94006407 | |
| 650 | 7 | |a Consumer behavior. |2 fast |0 http://id.worldcat.org/fast/fst00876238 | |
| 650 | 7 | |a Generation Y. |2 fast |0 http://id.worldcat.org/fast/fst01737863 | |
| 650 | 7 | |a Product management. |2 fast |0 http://id.worldcat.org/fast/fst01078225 | |
| 650 | 7 | |a Target marketing. |2 fast |0 http://id.worldcat.org/fast/fst01143138 | |
| 650 | 7 | |a Young adult consumers. |2 fast |0 http://id.worldcat.org/fast/fst01183067 | |
| 650 | 7 | |a Young consumers. |2 fast |0 http://id.worldcat.org/fast/fst01183255 | |
| 700 | 1 | |a Behrer, Mattias, |e author. |0 http://id.loc.gov/authorities/names/n2010056985 |1 http://viaf.org/viaf/229731643 | |
| 776 | 0 | 8 | |c Original |z 0749477172 |z 9780749477172 |
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