How cool brands stay hot : branding to Generation Y and Z /

How cool brands stay hot : branding to Generation Y and Z /

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Bibliographic Details
Author / Creator:Bergh, Joeri van den, 1971- author.
Edition:Third edition.
Imprint:London, United Kingdon ; Philadelphia, PA : Kogan Page Limited, 2016.
©2016
Description:1 online resource (xxii, 287 pages.)
Language:English
Subject:
Young consumers.
Young adult consumers.
Target marketing.
Consumer behavior.
Generation Y.
Product management.
Target marketing.
Young adult consumers.
Young consumers.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11712646
Hidden Bibliographic Details
Other authors / contributors:Behrer, Mattias, author.
ISBN:9780749477219 (electronic bk.)
0749477210 (electronic bk.)
0749477172
9780749477172
Notes:Includes bibliographical references and index.
Description based on print version record.
Other form:Original 0749477172 9780749477172

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