The strategy and tactics of pricing : a guide to growing more profitably /

The strategy and tactics of pricing : a guide to growing more profitably /

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Bibliographic Details
Author / Creator:	Nagle, Thomas T., 1951- author.
Edition:	Sixth edition.
Imprint:	New York : Routledge, [2018]
Description:	xx, 331 pages : illustrations ; 25 cm
Language:	English
Subject:	Pricing. Marketing -- Decision making. Marketing -- Decision making. Pricing.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11738845

Hidden Bibliographic Details
Other authors / contributors:	Müller, Georg, author.
ISBN:	1138737518 9781138737518 (pbk) 113873750X 9781138737501 (hbk)
Notes:	Includes bibliographical references and index.
Summary:	"Explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves. This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics."--cover.

Regenstein, Bookstacks

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Holdings details from Regenstein, Bookstacks
Call Number:	HF5416.5.N34 2018
c.2	Available Loan period: standard loan Scan and Deliver Request for Pickup Need help? - Ask a Librarian