Hidden Bibliographic Details
| Other authors / contributors: | Muthu, Subramanian Senthilkannan, editor.
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| ISBN: | 9789811312625
9811312621
9789811312618
9811312613
9789811312618
9789811312632
981131263X
9789811345968
9811345961
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| Digital file characteristics: | text file PDF
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| Notes: | Online resource; title from PDF title page (SpringerLink, viewed June 26, 2018).
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| Summary: | This book uses case studies to discuss consumer awareness of and education on sustainable fashion. It highlights how some textile brands have started using consumer awareness tags to educate consumers on the use of their products (e.g. which machine cycle and temperature they should use to wash their products, as well as the best drying conditions in terms of environmental sustainability). Consumer awareness of and knowledge on sustainable fashion is the crux of customer-centric sustainability, and several NGOs and even brands have started taking essential steps to promote this.
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| Other form: | Print version. Sustainable fashion. Singapore : Springer, [2019] 9789811312618
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| Standard no.: | 10.1007/978-981-13-1262-5
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