Advanced customer analytics : targeting, valuing, segmenting and loyalty techniques /

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Bibliographic Details
Author / Creator:	Grigsby, Mike, author.
Imprint:	London ; Philadelphia : Kogan Page, [2016] ©2016
Description:	1 online resource.
Language:	English
Series:	Marketing science series Marketing science series.
Subject:	Marketing research. Customer relations. Customer loyalty. Customer loyalty. Customer relations. Marketing research.
Format:	E-Resource
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11757281

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ISBN:	9780749477165 0749477164 9780749477158 0749477156
Notes:	Includes bibliographical references and index. Print version record and CIP data provided by publisher; resource not viewed.
Summary:	Expert guidance in a direct and conceptual style on the analytic steps to take to resolve data-heavy retail marketing questions, taking into account consumer behaviour and multi-channel marketing scenarios.
Other form:	Print version: Grigsby, Mike. Advanced customer analytics. London ; New York, NY : Kogan Page, [2016] 9780749477158
Standard no.:	99972183526

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