Hidden Bibliographic Details
| Other authors / contributors: | Kantara, Argyro.
Cserző, Dorottya.
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| ISBN: | 9781443898133
1443898139
1443890561
9781443890564
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| Language / Script: | Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force.
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| Notes: | Includes bibliographical references and index.
Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK).
Print version record.
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| Summary: | In the current era of globalisation, big-C Culture loses analytical purchase. However, research, as well as intercultural training and education, continues to take for granted a more or less fixed idea of culture. This volume updates intercultural communication, both its theory and its application, by utilising a theory of scales in order to understand how culture gets contextualised as speakers communicate and negotiate meaning with each other. As succinctly captured in the title of this volume, it is suggested that research can 'downscale culture' analytically: culture might be, but also mig.
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| Other form: | Print version: Singh, Jaspal Naveel. Downscaling Culture : Revisiting Intercultural Communication. Newcastle-upon-Tyne : Cambridge Scholars Publishing, ©2016
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