Japanese global strategy : overseas operations and global marketing /

Saved in:

Bibliographic Details
Author / Creator:	Yamazaki, Katsuo, author.
Imprint:	Basingstoke, Hampshire : Palgrave Macmillan, [2019] ©2019
Description:	1 online resource : illustrations (black and white).
Language:	English
Subject:	International business enterprises -- Japan. Strategic alliances (Business) -- Japan. Corporations, Japanese -- Management. Export marketing -- Japan. Corporations, Japanese -- Asia. Corporations, Japanese. Corporations, Japanese -- Management. Economic history. Export marketing. International business enterprises. Strategic alliances (Business) Asia -- Economic conditions. Japan -- Economic conditions. Asia. Japan.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11761747

Hidden Bibliographic Details
ISBN:	9781137497383 1137497386 9781137497369 113749736X 9781349698011 1349698016 9781349698004 1349698008
Digital file characteristics:	text file PDF
Notes:	Print version record.
Summary:	This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today's business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company's corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.
Other form:	Print version: Yamazaki, Katsuo. Japanese global strategy. Basingstoke, Hampshire : Palgrave Macmillan, 2018 9781137497369
Standard no.:	10.1057/978-1-137-49738-3

Similar Items