How cool brands stay hot : branding to Generation Y and Z /

Saved in:

Bibliographic Details
Author / Creator:	Bergh, Joeri van den, 1971- author.
Edition:	3rd edition.
Imprint:	London ; Philadelphia : Kogan Page, 2016.
Description:	1 online resource (xxii, 290 pages) : illustrations
Language:	English
Subject:	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior. Consumer behavior. Generation Y. Product management. Target marketing. Young adult consumers. Young consumers.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11768018

Hidden Bibliographic Details
Other authors / contributors:	Behrer, Mattias, author. Maeseneire, Patrick De.
ISBN:	9780749477219 0749477210 0749477172 9780749477172 9780749477172
Digital file characteristics:	data file
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed March 31, 2016).
Other form:	Print version: Bergh, Joeri van den, 1971- How cool brands stay hot. 3rd edition. London ; Philadelphia : Kogan Page, 2016

Similar Items