Ethnic marketing : theory, practice and entrepreneurship /

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Bibliographic Details
Author / Creator:Pires, Guilherme D., author.
Imprint:New York, NY : Routledge, 2019.
©2019
Description:1 online resource (xiii, 357 pages.)
Language:English
Series:Routledge studies in marketing ; 5.
Routledge studies in marketing ; 5.
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11774886
Hidden Bibliographic Details
Other authors / contributors:Stanton, John L., author.
ISBN:9781315454894 (electronic bk.)
1315454890 (electronic bk.)
9781138210608
1138210609
Notes:Includes bibliographical references and index.
Description based on print version record.
Other form:Original 9781138210608 1138210609