How voters decide : information processing during election campaigns /

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Bibliographic Details
Author / Creator:	Lau, Richard R.
Imprint:	Cambridge ; New York : Cambridge University Press, 2006.
Description:	1 online resource (xvii, 344 pages) : illustrations
Language:	English
Series:	Cambridge studies in public opinion and political psychology Cambridge studies in public opinion and political psychology.
Subject:	Voting research -- United States. Elections -- United States. Elections. Voting research. United States. Electronic book.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11813357

Hidden Bibliographic Details
Other authors / contributors:	Redlawsk, David P.
ISBN:	9780511226212 0511226217 0511225644 9780511225642 0511222998 9780511222993 051124262X 9780511242625 9780511791048 0511791046 1280567627 9781280567629 0511224338 9780511224331 9786610567621 661056762X 0521848598 052161306X 9780521848596 9780521613064
Digital file characteristics:	data file
Notes:	Includes bibliographical references (pages 313-333) and index. Print version record.
Summary:	"This book attempts to redirect the field of voting behavior research by proposing a paradigm-shifting framework for studying voter decision making. An innovative experimental methodology is presented for getting "inside the heads" of citizens as they confront the overwhelming rush of information from modern presidential election campaigns. Four broad theoretically defined types of decision strategies that voters employ to help decide which candidate to support are described and operationally defined."--Jacket.
Other form:	Print version: Lau, Richard R. How voters decide. Cambridge ; New York : Cambridge University Press, 2006 0521848598 052161306X

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