Hidden Bibliographic Details
| ISBN: | 9780511649387
051164938X
9780511841651
0511841655
9780511354212
0511354215
9780521880817
0521880815
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| Notes: | Includes bibliographical references and index.
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| Summary: | "Globalization fundamentally changes the game of business. Strategic frameworks developed for the analysis of purely domestic business necessarily fall short in the international business context. Managers and business students require new approaches to understand and cope with these far-reaching changes. We must learn to think globally in order to succeed. Global Competitive Strategy shows how we can do this by providing a unique set of strategic tools for international business. Such tools include the "Star Analysis" that allows strategy makers to integrate geographic information with market information about the global business environment. Also introduced is the "global value connection" that shows managers how to account for the gains and costs of trade. Aimed at MBA students taking courses in international strategy, consultants, and managers with responsibility for strategic development, this book offers a comprehensive strategic framework for gaming competitive advantage in the global marketplace."--Jacket.
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| Other form: | Print version: Spulber, Daniel F. Global competitive strategy. Cambridge : Cambridge University Press, 2007 9780521880817
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