Hidden Bibliographic Details
| ISBN: | 9780511658587
0511658583
0521193710
9780521193719
0521141435
9780521141437
9780511807718
0511807716
9780521193719
9780521141437
1107204542
9781107204546
1282466801
9781282466807
9786612466809
6612466804
0511658036
9780511658037
0511656726
9780511656729
0511655878
9780511655876
0511657277
9780511657276
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| Digital file characteristics: | text file
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| Notes: | Includes bibliographical references (pages 223-239) and index.
English.
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| Summary: | Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.
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| Other form: | Print version: Cohen, Jeffrey E. Going local. Cambridge ; New York : Cambridge University Press, 2010 9780521193719
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