Experimental auctions : methods and applications in economic and marketing research /

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Bibliographic Details
Author / Creator:	Lusk, Jayson.
Imprint:	Cambridge ; New York : Cambridge University Press, 2007.
Description:	1 online resource (xii, 304 pages) : illustrations
Language:	English
Series:	Quantitative methods for applied economics and business research Quantitative methods for applied economics and business research.
Subject:	Auctions. Consumers' preferences -- Mathematical models. Auctions. Consumers' preferences -- Mathematical models.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11829695

Hidden Bibliographic Details
Other authors / contributors:	Shogren, Jason F.
ISBN:	9781139129237 1139129236 9780511611261 0511611269 9780521855167 0521855160 9780521671248 0521671248
Notes:	Includes bibliographical references (pages 279-296) and index. Print version record.
Summary:	"Economists, psychologists, and marketers are interested in determining the monetary value people place on non-market goods for a variety of reasons: to carry out cost-benefit analysis, to determine the welfare effects of technological innovation or public policy, to forecast new product success, and to understand individual and consumer behavior. Unfortunately, many currently available techniques for eliciting individuals' values suffer from a serious problem in that they involve asking individuals hypothetical questions about intended behavior. Experimental auctions circumvent this problem because they involve individuals exchanging real money for real goods in an active market. This represents a promising means for eliciting non-market values. Lusk and Shogren provide a comprehensive guide to the theory and practice of experimental auctions. It will be a valuable resource for graduate students, practitioners, and researchers concerned with the design and utilization of experimental auctions in applied economic and marketing research."--Jacket.
Other form:	Print version: Lusk, Jayson. Experimental auctions. Cambridge ; New York : Cambridge University Press, 2007 9780521855167

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