Hidden Bibliographic Details
| Varying Form of Title: | Identity and performance in pop culture
Identity + performance in popular culture
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| Other authors / contributors: | Jhally, Sut, writer, director.
Killoy, Andrew.
Vega, Aaron.
Rabinovitz, David.
MacLeod, Kevin, composer.
Media Education Foundation.
Kanopy (Firm)
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| Sound characteristics: | digital
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| Digital file characteristics: | video file MPEG-4 Flash
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| Notes: | Originally produced by Media Education Foundation in 2009.
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| Summary: | Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores Goffman's central claim that the way the body is displayed in advertising communicates normative ideas about masculinity and femininity. The film looks beyond advertising as a medium that simply sells products, and beyond analyses of gender that focus on biological difference or issues of surface objectification and beauty, taking us into the two-tiered terrain of identity and power relations. With its sustained focus on the fundamental importance of gender, power, and how our perceptions of what it means to be a man or a woman get reproduced and reinforced on the level of culture in our everyday lives, The Codes of Gender is certain to inspire discussion and debate across a range of disciplines.
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| Target Audience: | Higher education.
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| Publisher's no.: | 1216728 Kanopy
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