Advertising in MENA goes digital /

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Bibliographic Details
Author / Creator:	Allagui, Ilhem, author.
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, 2019. ©2019
Description:	1 online resource ( xvi, 226 pages.)
Language:	English
Series:	Routledge research in cultural and media studies ; 124 Routledge research in cultural and media studies ; 124.
Subject:	Advertising -- Middle East. Advertising -- Africa, North. Internet advertising -- Middle East. Internet advertising -- Africa, North. Digital media -- Middle East. Digital media -- Africa, North. Advertising. Digital media. Internet advertising. Africa, North. Middle East.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11947664

Hidden Bibliographic Details
Varying Form of Title:	Advertising in the Middle East and North Africa goes digital
ISBN:	9780429268908 0429268904 9781000000122 1000000125 9781000006957 1000006956 9781000013481 1000013480 9780367076504
Notes:	Includes bibliographical references and index. Ilhem Allagui is Associate Professor in residence at Northwestern University in Qatar. Her Ph.D. in Communication Sciences is from the department of communication at the Universitâe de Montrâeal, Canada (2006). She specializes in teaching marketing communication courses including digital and social media marketing, integrated marketing communication, advertising, advertising copy and layout, as well as advertising campaigns. Description based on online resource; title from digital title page (viewed on June 13, 2019).
Other form:	Print version: Allagui, Ilhem, author. Advertising in MENA goes digital New York, NY : Routledge, 2018 9780367076504

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