Food and experiential marketing : pleasure, wellbeing, and consumption /

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Bibliographic Details
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Description:	1 online resource ( xx, 248 pages.)
Language:	English
Series:	Routledge interpretive marketing research Routledge interpretive marketing research series.
Subject:	Branding (Marketing) Direct marketing. Customer relations. Food -- Marketing. Branding (Marketing) Customer relations. Direct marketing. Food -- Marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11957232

Hidden Bibliographic Details
Other authors / contributors:	Batat, Wided, editor.
ISBN:	9781351182201 135118220X 9781351182195 1351182196 9781351182188 1351182188 9781351182171 135118217X 9780815396352
Notes:	Includes bibliographical references and index. Wided Batat is Professor of Marketing and Founder of B&C Consulting Group. She is also an internationally renowned expert and speaker on experiential and digital marketing, specializing in the fields of retail, luxury, food, wellbeing, youth cultures, generation Z&Y, Millenials and post-Millennials, and tourism. Description based on online resource; title from digital title page (viewed on November 04, 2019).
Other form:	Print version: Food and experiential marketing 1 Edition. New York : Routledge, 2019 9780815396352
Standard no.:	10.4324/9781351182201

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