Food and experiential marketing : pleasure, wellbeing, and consumption /

Food and experiential marketing : pleasure, wellbeing, and consumption /

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Bibliographic Details
Imprint:Abingdon, Oxon ; New York, NY : Routledge, 2019.
Description:1 online resource ( xx, 248 pages.)
Language:English
Series:Routledge interpretive marketing research
Routledge interpretive marketing research series.
Subject:
Branding (Marketing)
Direct marketing.
Customer relations.
Food -- Marketing.
Branding (Marketing)
Customer relations.
Direct marketing.
Food -- Marketing.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/11957232
Hidden Bibliographic Details
Other authors / contributors:Batat, Wided, editor.
ISBN:9781351182201
135118220X
9781351182195
1351182196
9781351182188
1351182188
9781351182171
135118217X
9780815396352
Notes:Includes bibliographical references and index.
Wided Batat is Professor of Marketing and Founder of B&C Consulting Group. She is also an internationally renowned expert and speaker on experiential and digital marketing, specializing in the fields of retail, luxury, food, wellbeing, youth cultures, generation Z&Y, Millenials and post-Millennials, and tourism.
Description based on online resource; title from digital title page (viewed on November 04, 2019).
Other form:Print version: Food and experiential marketing 1 Edition. New York : Routledge, 2019 9780815396352
Standard no.:10.4324/9781351182201

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