Food and experiential marketing : pleasure, wellbeing, and consumption /

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Bibliographic Details
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, 2019.
Description:	1 online resource ( xx, 248 pages.)
Language:	English
Series:	Routledge interpretive marketing research Routledge interpretive marketing research series.
Subject:	Branding (Marketing) Direct marketing. Customer relations. Food -- Marketing. Branding (Marketing) Customer relations. Direct marketing. Food -- Marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11957232

Hidden Bibliographic Details
Other authors / contributors:	Batat, Wided, editor.
ISBN:	9781351182201 135118220X 9781351182195 1351182196 9781351182188 1351182188 9781351182171 135118217X 9780815396352
Notes:	Includes bibliographical references and index. Wided Batat is Professor of Marketing and Founder of B&C Consulting Group. She is also an internationally renowned expert and speaker on experiential and digital marketing, specializing in the fields of retail, luxury, food, wellbeing, youth cultures, generation Z&Y, Millenials and post-Millennials, and tourism. Description based on online resource; title from digital title page (viewed on November 04, 2019).
Other form:	Print version: Food and experiential marketing 1 Edition. New York : Routledge, 2019 9780815396352
Standard no.:	10.4324/9781351182201

Table of Contents:

Introduction to the experiential pleasure of food : how does pleasure advance consumer well-being and promote healthy eating behaviors? / Wided Batat
From food services to food experiences : eating, well-being, and marketing / Michela Addis and Morris B. Holbrook
Food consumer trends : food experience, pleasure, and policy in the United States / Anne T. Byrne and David R. Just
TV cuisine therapy through narrative cooking programs : how does culinary journalism contribute to food pleasure and well-being? / Julie Andrieu and Wided Batat
Cultural pleasures of eating and healing : contributions to food wellbeing / Nancy N. Chen
The coffee-drinking experience : contributions to pleasure, wellbeing, and consumer engagement / Danielle L. Eiseman
The method of creative ethnography : exploring food consumption and pleasurable experiences / Zafeirenia Brokalaki and Jeff B. Murray
Cooking, food experiential learning, and connectedness : food wellbeing construction from Lebanese villages / Ghina Chammas and Nadine A. Yehya
Exploring bicultural (Japanese and American) food experiences : food aesthetic, pleasure, and wellbeing / Emily M. Moscato
Food storytelling, pleasure, and wellbeing : narratives from food cultural experiences / Adrienne F. Muldrow and Jamie L. Grigsby
Fusing East with West : how Asian Epicurean experience evolves and embraces wellbeing / Steven Chan
The food gastronomy experience : a French perspective on food wellbeing / Gwarlann De Kerviler
Food shopping experience on the periphery of the supermarket : a social- media-afforded quest for Whole30-compliant foods and wellbeing / Ana Babić Rosario
Hungry eyes : how food porn affects wellbeing / Anthony Patterson, Robert Kozinets, and Rachel Ashman
Index.

Food and experiential marketing : pleasure, wellbeing, and consumption /

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