Digital disruption in marketing and communications : a strategic and organizational approach /

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Bibliographic Details
Author / Creator:	Magnotta, Edoardo, author.
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, 2020. ©2020
Description:	1 online resource ( xiii, 229 pages.)
Language:	English
Series:	Routledge studies in marketing ; 8 Routledge studies in marketing ; 8.
Subject:	Marketing -- Management. Marketing -- Technological innovations. Strategic planning. Marketing -- Management. Marketing -- Technological innovations. Strategic planning.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/11988746

Hidden Bibliographic Details
ISBN:	9780429203572 0429203578 9780429512032 0429512031 9780429518898 0429518897 9780429515460 0429515464 9780367196295
Notes:	Includes bibliographical references and index. Edoardo Magnottahas had several roles in private banking, as well as at LUISS Business School, where he graduated MBA and served as Head of Marketing and Communication. After consulting onInternational projects, Edoardo is now a business angel supporting international business and digital development of SMEs in the ME Region through Lead Ventures in Dubai. Description based on online resource; title from digital title page (viewed on November 21, 2019).
Other form:	Print version: Magnotta, Edoardo. Digital disruption in marketing and communications Abingdon, Oxon ; New York, NY : Routledge, 2020. 9780367196295

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