Authenticity : building a brand in an insincere age /

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Bibliographic Details
Author / Creator:	Toft, Mark, author.
Imprint:	Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]
Description:	1 online resource ( xii, 198 pages)
Language:	English
Subject:	Branding (Marketing) Advertising. Authenticity (Philosophy) Advertising. Authenticity (Philosophy) Branding (Marketing)
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12007320

Hidden Bibliographic Details
Other authors / contributors:	Sunny, Jay, author. Taylor, Rich, author.
ISBN:	9781440873218 1440873216 9781440873201
Notes:	Includes bibliographical references and index. Description based on online resource; title from digital title page (viewed on January 17, 2020).
Other form:	Print version: Toft, Mark. Authenticity Santa Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020] 9781440873201

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