Hidden Bibliographic Details
| Other authors / contributors: | Fyall, Alan.
Morgan, Michael, 1948 September 29-
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| ISBN: | 9780080942957
0080942954
9780750686938
0750686936
9780080970516
0080970516
9786612737657
6612737654
1136437355
9781136437359
1282737651
9781282737655
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| Digital file characteristics: | data file
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| Notes: | Includes bibliographical references (pages 487-491) and index.
English.
Print version record.
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| Summary: | "Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern visitor economy. Now in its fourth edition, and reprinted almost every year since 1988, each chapter of the book has been updated to include current evaluations of all the key developments in marketing, especially consumer centric marketing and the now focal role of the Internet in the marketing mix. The chapters on communicating with cutomers have been extensively rewritten to take account of e-marketing and related marketing developments in tourism that are pulled together in a forward looking Epilogue"--Back cover.
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| Study Program Information: | 1790007 Grado en Turismo Marketing Turístico.
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| Other form: | Print version: Middleton, Victor T.C. Marketing in travel and tourism. 4th ed. Amsterdam ; Boston ; London : Butterworth-Heinemann, 2009 9780750686938
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| Standard no.: | 9786612737657
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