Handbook of marketing research methodologies for hospitality and tourism /

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Bibliographic Details
Author / Creator:	Nykiel, Ronald A.
Imprint:	New York : Haworth Hospitality & Tourism Press, ©2007.
Description:	1 online resource (xi, 364 pages) : illustrations
Language:	English
Subject:	Hospitality industry -- Marketing -- Handbooks, manuals, etc. Tourism -- Marketing -- Handbooks, manuals, etc. Hospitality industry -- Marketing. Tourism -- Marketing. Electronic books. Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12013895

Hidden Bibliographic Details
ISBN:	9781136610882 113661088X 9780789034267 0789034263 9780203448557 0203448553 9781136610837 1136610839 9781136610875 1136610871 9781138834873 1138834874 1299483917 9781299483910
Notes:	Includes bibliographical references (pages 345-347) and index. English. Print version record.
Summary:	"The Handbook of Marketing Research Methodologies for Hospitality and Tourism is a guide that explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and presentation techniques are provided to bridge between theory and applied research with ease."--Jacket.
Other form:	Print version: Nykiel, Ronald A. Handbook of marketing research methodologies for hospitality and tourism. New York : Haworth Hospitality & Tourism Press, ©2007 9780789034267

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