Hualaiwu dian ying pin pai gou jian yan jiu = Hualaiwu dianying pinpai goujian yanjiu /

Hualaiwu dian ying pin pai gou jian yan jiu = Hualaiwu dianying pinpai goujian yanjiu /

华莱坞电影品牌构建研究 = Hualaiwu dianying pinpai goujian yanjiu /

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Bibliographic Details
Author / Creator:	Yang, Xiaoru, author. 杨晓茹, author.
Edition:	Di 1 ban. 第1版.
Imprint:	Beijing : Zhongguo chuan mei da xue chu ban she, 2017. 北京 : 中國传媒大學出版社, 2017.
Description:	2, 191 pages : illustrations ; 24 cm.
Language:	Chinese
Series:	Ying shi duo leng jing cong shu 影视多棱镜丛书 Ying shi duo leng jing cong shu. 影视多棱镜丛书.
Subject:	Motion picture industry -- China. Motion pictures -- China -- Marketing. Motion pictures -- Marketing. Motion picture industry. China.
Format:	Print Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12044472

Hidden Bibliographic Details
Varying Form of Title:	Hualaiwu dianying pinpai goujian yanjiu
ISBN:	9787565720642 756572064X
Notes:	Includes bibliographical references (pages 163-175).
Summary:	"华莱坞电影品牌构建研究"通过对品牌理论, 定位理论, 营销理论以及华莱坞电影理论等相关理论的梳理和分析, 完整构建了华莱坞电影品牌的分析框架, 论证了其构建的基本模型以及构建的基本要素, 并以好莱坞为代表的其他国家电影品牌构建为参照, 通过一系列案例分析, 对华莱坞电影品牌构建提出了具体的设计, 内容主要包括华莱坞电影品牌构建的理论依据和现实背景;华莱坞电影品牌的概念, 内涵界定及其构建的理论和现实意义.

Regenstein, 5th Floor Bookstacks, East Asian/CJK

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Holdings details from Regenstein, 5th Floor Bookstacks, East Asian/CJK
Call Number:	PN1993.5.C4Y3693 2017
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