Do good : embracing brand citizenship to fuel both purpose and profit /

Do good : embracing brand citizenship to fuel both purpose and profit /

Saved in:
Bibliographic Details
Author / Creator:Thompson, Anne Bahr, author.
Imprint:New York, NY : AMACOM, [2018]
Description:1 online resource (vii, 294 pages) : illustrations
Language:English
Subject:
Social responsibility of business.
Citizenship.
Corporate image.
Branding (Marketing)
Branding (Marketing)
Citizenship.
Corporate image.
Social responsibility of business.
Electronic books.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12282376
Hidden Bibliographic Details
ISBN:9780814438404
0814438407
9780814438398
Digital file characteristics:data file
Notes:Includes bibliographical references and index.
Online resource; title from digital title page (viewed on November 10, 2017).
Summary:Packed with examples and original data, this book presents a five-step model that explains how to embed social consciousness into a companys DNA, and shows that by actively linking great brands with higher purposes, companies capture both markets and hearts. --
Other form:Print version: Thompson, Anne Bahr. Do good. New York, NY : AMACOM, [2018] 9780814438398

Similar Items