Marketing scales handbook : multi-item measures for consumer insight research. Volume 10 /

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Bibliographic Details
Author / Creator:	Bruner, Gordon C., 1954- author.
Edition:	(Library version).
Imprint:	Fort Worth, Texas : GCBII Productions, LLC, 2019.
Description:	1 online resource (xxii, 539 pages)
Language:	English
Subject:	Marketing research -- Statistical methods -- Handbooks, manuals, etc. Scaling (Social sciences) -- Handbooks, manuals, etc. Marketing research -- Statistical methods. Scaling (Social sciences) Electronic books. Handbooks and manuals.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12283833

Hidden Bibliographic Details
ISBN:	9780578470023 0578470020
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed March 27, 2019).
Summary:	This tenth volume in the long-running series has reviews 402 new consumer-related measurement scales that were reported in top marketing journal articles published in 2016 and 2017. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

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