Global business strategy : multinational corporations venturing into emerging markets /

Saved in:
Bibliographic Details
Author / Creator:Motohashi, Kazuyuki, author.
Imprint:Tokyo : Springer, 2015.
Description:1 online resource (xvii, 259 pages) : illustrations (some color)
Language:English
Series:Springer texts in business and economics, 2192-4333
Springer texts in business and economics,
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12327724
Hidden Bibliographic Details
ISBN:9784431554684
4431554688
443155467X
9784431554677
9784431554677
9784431562887 (paperback)
Digital file characteristics:text file
PDF
Notes:Includes bibliographical references and index.
Open Access.
English.
Online resource; title from PDF title page (SpringerLink, viewed April 2, 2015).
Summary:This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader?s understanding of the business environments in emerging economies. This volume is especially recommended for businesspeople responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management.
Other form:Printed edition: 9784431554677
Standard no.:10.1007/978-4-431-55468-4