Global business strategy : multinational corporations venturing into emerging markets /
Author / Creator: | Motohashi, Kazuyuki, author. |
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Imprint: | Tokyo : Springer, 2015. |
Description: | 1 online resource (xvii, 259 pages) : illustrations (some color) |
Language: | English |
Series: | Springer texts in business and economics, 2192-4333 Springer texts in business and economics, |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12327724 |
Summary: | This book presents theories and case studies for corporations in developed nations, including Japan, for designing strategies to maximize opportunities and minimize threats in business expansion into developing nations. The case studies featured here focus on Asia, including China and India, and use examples of Japanese manufacturers. Five case studies are provided, including Hitachi Construction Machinery and Shiseido in China and Maruti Suzuki in India. These cases facilitate the reader's understanding of the business environments in emerging economies. This volume is especially recommended for business people responsible for international business development, particularly in China and India. In addition, the book serves as a useful resource for students in graduate-level courses in international management. |
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Physical Description: | 1 online resource (xvii, 259 pages) : illustrations (some color) |
Bibliography: | Includes bibliographical references and index. |
ISBN: | 9784431554684 4431554688 443155467X 9784431554677 9784431562887 |
ISSN: | 2192-4333 |
Access: | Open Access. |