Upside : profiting from the profound demographic shifts ahead /

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Bibliographic Details
Author / Creator:	Gronbach, Kenneth W., author.
Imprint:	New York : AMACOM, American Management Association, [2017]
Description:	1 online resource (xiii, 285 pages)
Language:	English
Subject:	Target marketing -- United States. Consumers -- United States. Marketing research -- United States. Demography -- United States. Consumers. Demography. Marketing research. Population. Target marketing. United States -- Population. United States. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12350201

Hidden Bibliographic Details
Other authors / contributors:	Moye, M. J., author.
ISBN:	9780814434703 0814434703 9780814434697 081443469X
Notes:	Includes bibliographical references and index. Online resource; title from digital title page (viewed on August 07, 2018).
Summary:	Demographics not only define who we are, where we live, and how our numbers change, but-for those who can read beyond the raw figures-they open up hidden business opportunities that lie ahead. Upside puts this powerful yet little-understood science to work finding answers. Demographer Kenneth Gronbach synthesizes reams of data to show how generations impact markets and economies, and how to target promising trends.
Other form:	Print version: Gronbach, Kenneth W. Upside. New York, NY : AMACOM, [2017] 9780814434697

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