Alignment and Coordination of Customer Segmentation, Distribution Channel Segmentation and Overall Strategy of the Firm : a Qualitative Study on Sporting Goods Industry.
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Author / Creator: | Roßberger, Thomas. |
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Imprint: | Göttingen : Cuvillier Verlag, 2015. |
Description: | 1 online resource (159 pages) |
Language: | English |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12350822 |