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|a Rossman, J. Robert
|q (James Robert),
|d 1946-
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|0 http://id.loc.gov/authorities/names/no00091284
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|a Designing experiences /
|c J. Robert Rossman and Mathew D. Duerden ; foreword by B. Joseph Pine II
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|a New York :
|b Columbia University Press,
|c [2019]
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|a 1 online resource (xviii, 205 pages) :
|b illustrations
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|a Includes bibliographical references and index
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0 |
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|a Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences
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| 505 |
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|a 10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index
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| 520 |
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|a J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
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|a Customer relations.
|0 http://id.loc.gov/authorities/subjects/sh85034963
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|a Customer services.
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|a Experience.
|0 http://id.loc.gov/authorities/subjects/sh85046433
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| 650 |
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|a Target marketing.
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|0 (FrPBN)11950094
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|a Duerden, Mathew D.,
|e author.
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|i Print version:
|a Rossman, J. Robert (James Robert), 1946-
|t Designing experiences.
|d New York : Columbia University Press, [2019]
|z 9780231191685
|w (DLC) 2018061290
|w (OCoLC)1055463113
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|t Library of Congress classification
|a HF5415.5 .R675 2019eb
|l Online
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|z eBooks on EBSCOhost
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|i 12470496
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