Designing experiences /

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Bibliographic Details
Author / Creator:	Rossman, J. Robert (James Robert), 1946- author.
Imprint:	New York : Columbia University Press, [2019]
Description:	1 online resource (xviii, 205 pages) : illustrations
Language:	English
Subject:	Customer relations. Customer services. Experience. Target marketing. Customer relations. Customer services. Experience. Target marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12352660

Hidden Bibliographic Details
Other authors / contributors:	Duerden, Mathew D., author.
ISBN:	9780231549516 0231549512 9780231191685 0231191685
Notes:	Includes bibliographical references and index Print version record
Summary:	J. Robert Rossman and Mat Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish
Other form:	Print version: Rossman, J. Robert (James Robert), 1946- Designing experiences. New York : Columbia University Press, [2019] 9780231191685

Table of Contents:

Intro; Table of Contents; Foreword; Preface: Thanks for Joining Us!; I. Understanding Experience; 1. Exploring Experiences and Experience Design; 2. What Makes a Great Experience?; 3. A Framework of Experience Types; II. The Experience Designer's Toolkit; 4. The Experiencescape; 5. Experience Design Thinking; 6. Designing the Experience Journey; 7. Touchpoints and Transitions; III. Creating Great Experiences: Enhancements and Examples; 8. The Stories We Tell: Building Drama in Your Experiences; 9. Techniques for Enhancing Experiences
10. Using Experience Design in Product Development and Corporate Strategy conclusion: Closing Thoughts; Notes; Index

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