Employer branding for the hospitality and tourism industry : finding and keeping talent /

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Bibliographic Details
Author / Creator:	Gehrels, Sjoerd, author.
Edition:	First edition.
Imprint:	Wagon Lane, Bingle, UK : Emerald Publishing, 2019.
Description:	1 online resource
Language:	English
Subject:	Hospitality industry -- Personnel management. Tourism -- Personnel management. Hospitality industry -- Management. Tourism -- Management. Hospitality industry -- Management. Hospitality industry -- Personnel management. Tourism -- Management. Tourism -- Personnel management.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12353787

Hidden Bibliographic Details
ISBN:	9781789730692 1789730694 9781789730715 1789730716 9781789730708
Notes:	Includes bibliographical references and index. Online resource; title from PDF title page (EBSCO, viewed May 29, 2019).
Summary:	This book explores the concept of Employer Branding (EB) as applied to the hospitality sector. Employer branding aims to assist businesses in becoming the employer of choice for potential employees. As such, the concept has potential to change classical approaches of managing people and to improve opinions on careers in the hospitality sector.
Other form:	Print version : 9781789730708

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