Die haptische gestaltung von direct mailings : dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert /

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Bibliographic Details
Author / Creator:	Barkhof, Andrea.
Imprint:	Wiesbaden : Springer Gabler, ©2016.
Description:	1 online resource
Language:	German
Series:	Research Forum marketing Research (Wiesbaden, Germany) Forum marketing (Springer VS)
Subject:	Advertising, Direct-mail. Direct marketing. Advertising, Direct-mail. Direct marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12389517

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Other authors / contributors:	Mann, Andreas, writer of foreword.
ISBN:	9783658119621 3658119624
Notes:	Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed January 19, 2016).
Other form:	Print version: Barkhof, Andrea. Haptische Gestaltung von Direct Mailings : Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert. Wiesbaden : Springer Fachmedien Wiesbaden, ©2015 9783658119614

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