Die haptische gestaltung von direct mailings : dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert /
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Author / Creator: | Barkhof, Andrea. |
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Imprint: | Wiesbaden : Springer Gabler, ©2016. |
Description: | 1 online resource |
Language: | German |
Series: | Research Forum marketing Research (Wiesbaden, Germany) Forum marketing (Springer VS) |
Subject: | |
Format: | E-Resource Book |
URL for this record: | http://pi.lib.uchicago.edu/1001/cat/bib/12389517 |
Other authors / contributors: | Mann, Andreas, writer of foreword. |
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ISBN: | 9783658119621 3658119624 |
Notes: | Includes bibliographical references. Online resource; title from PDF title page (EBSCO, viewed January 19, 2016). |
Other form: | Print version: Barkhof, Andrea. Haptische Gestaltung von Direct Mailings : Dargestellt am Beispiel der Papierbeschaffenheit von Anschreiben und Kuvert. Wiesbaden : Springer Fachmedien Wiesbaden, ©2015 9783658119614 |
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