Handbook of brand relationships /

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Bibliographic Details
Imprint:	London ; New York : Routledge, 2015.
Description:	1 online resource (xxi, 424 pages) : illustrations
Language:	English
Subject:	Relationship marketing. Brand choice. Branding (Marketing) Customer relations. Brand choice. Branding (Marketing) Customer relations. Relationship marketing.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12390010

Hidden Bibliographic Details
Other authors / contributors:	MacInnis, Deborah J. Park, C. Whan. Priester, Joseph W. Society for Consumer Psychology.
ISBN:	9781315703886 1315703882 9781317469179 1317469178 9781317469186 1317469186 9780765623577
Notes:	"Society for consumer psychology." Originally published 2009 by M.E. Sharpe. Includes bibliographical references and index.
Other form:	9780765623577
Standard no.:	10.4324/9781315703886

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