Loyalty cards in the apparel industry in Germany and Spain.

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Bibliographic Details
Author / Creator:	Janotta, Sarah-Mailin.
Imprint:	Hamburg : Diplomica Verlag, 2014.
Description:	1 online resource (133 pages)
Language:	English
Subject:	Customer loyalty. Clothing trade. Clothing trade. Customer loyalty.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12398213

Hidden Bibliographic Details
ISBN:	9783954895151 3954895153 3954890151 9783954890156
Notes:	Print version record.
Summary:	Internationally operating apparel retailers are expanding throughout Europe (Noordhoff et al, 2004; Seock and Lin, 2011). To be able to cope with the fierce competition in the apparel retail industry, many retailers have implemented loyalty cards in order to keep current customers. Several retailers have opted for a global marketing strategy which includes implementing loyalty cards with the same features in several countries (e.g. Hunkemöller, Promod, Esprit). This research is a comparative analysis of young adults, aged between 18 and 30, from a Northern European country (Germany) and a Sout.
Other form:	Print version: 9783954890156

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