Latinos, Inc. : the Marketing and Making of a People.

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Bibliographic Details
Author / Creator:	Dávila, Arlene M., 1965- author.
Imprint:	Berkeley : University of California Press, 2012.
Description:	1 online resource (331 pages)
Language:	English
Subject:	Hispanic American consumers. Market segmentation -- United States. Hispanic Americans -- Ethnic identity. Hispanic American consumers. Hispanic Americans -- Ethnic identity. Market segmentation. United States.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12398327

Hidden Bibliographic Details
ISBN:	9780520953598 0520953592
Notes:	Print version record.
Summary:	Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the maki.
Other form:	Print version: Dávila, Arlene. Latinos, Inc. : The Marketing and Making of a People. Berkeley : University of California Press, ©2012 9780520274693

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