Viral marketing within social networking sites : the creation of an effective viral marketing campaign /

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Bibliographic Details
Author / Creator:	Wilde, Sven, author.
Imprint:	Hamburg [Germany] : Diplomica Verlag Gmbh, 2014.
Description:	1 online resource (pages .)
Language:	English
Subject:	Viral marketing. Social networks -- Marketing. Viral marketing. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12398336

Hidden Bibliographic Details
ISBN:	9783842849228 3842849222 384289922X 9783842899223
Notes:	Includes bibliographical references. Print version record.
Summary:	Primarily, a review on theoretical foundations and the history of Viral Marketing is shown. Based on this, different definitions were analysed to set up a practical definition for this study. Thereafter, possible targets of Viral Marketing are illustrated, followed by necessary elements of Viral Marketing campaigns and finally by an approach to measure the effectiveness. By means of an online questionnaire, a survey was conducted to collect empirical data. These data provide information about Viral Marketing within social networking sites and detect useful information for the practical use of.
Other form:	Print version: Wilde, Sven. Viral marketing within social networking sites 384289922X

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