Digital stractics : how strategy met tactics and killed the strategic pan /

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Bibliographic Details
Author / Creator:	Outram, Chris, author.
Imprint:	Hampshire [England] ; New York, New York : Palgrave Macmillan, 2016. ©2016
Description:	1 online resource (187 pages) : illustrations, tables
Language:	English
Subject:	Strategic planning. Electronic commerce. Internet marketing. Information technology -- Management. Organizational change -- Management. Electronic commerce. Information technology -- Management. Internet marketing. Organizational change -- Management. Strategic planning.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12398670

Hidden Bibliographic Details
ISBN:	9781137574831 1137574836 9781349558698 1349558699 9781137574817 113757481X
Digital file characteristics:	text file PDF
Notes:	Includes bibliographical references and index.
Summary:	Three year strategy horizons are meaningless in a digital world where the environment changes every day - your strategy needs to become tactical and changes in tactics need to instantly feed changes in strategy. You need Stractics.
Other form:	Print version: Outram, Chris. Digital stractics. Hampshire [England] ; New York, New York : Palgrave Macmillan, 2016 9781137574817 113757481X
Standard no.:	10.1007/978-1-137-57483-1

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