Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences /

Profit with purpose : a marketer's guide to delivering purpose-driven campaigns to multicultural audiences /

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Bibliographic Details
Author / Creator:Warner, Teneshia Jackson.
Imprint:Ithaca : Paramount Market Pub., ©2013.
Description:1 online resource (xix, 219 pages) : illustrations
Language:English
Subject:
Marketing.
Advertising campaigns.
Minority consumers.
Advertising campaigns.
Marketing.
Minority consumers.
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12481438
Hidden Bibliographic Details
ISBN:1461944481
9781461944485
0985179503
9780985179502
Notes:Includes bibliographical references and index.
English.
Print version record.
Other form:Print version: 0985179503 9780985179502

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