Brands on a mission : how to achieve social impact and business growth through purpose /

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Bibliographic Details
Author / Creator:	Sidibe, Myriam, 1976- author.
Imprint:	Abingdon, Oxon ; New York, NY : Routledge, 2020. ©2020
Description:	1 online resource ( xvi, 210 pages) : color illustrations
Language:	English
Subject:	Brand name products -- Social aspects. Branding (Marketing) Consumer satisfaction. Success in business. Advertising -- Brand name products. Advertising -- Brand name products. Brand name products -- Social aspects. Branding (Marketing) Consumer satisfaction. Success in business.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12523951

Hidden Bibliographic Details
ISBN:	9780367855437 0367855437 9781000069204 1000069206 9781000069235 1000069230 9781000069174 1000069176 9780367428334
Notes:	Includes bibliographical references and index. Myriam Sidibe is one of the world's leading voices on brands that improve public health. From within Unilever, she created a movement to change the handwashing behaviours of one billion people, the single biggest hygiene programme in the world. She is a senior fellow at Harvard Kennedy School and Board Member of Wateraid UK and Kilimanjaro Blind Trust. Description based on online resource; title from digital title page (viewed on June 02, 2020).
Other form:	Print version: Sidibe, Myriam, 1976- Brands on a mission Abingdon, Oxon ; New York, NY : Routledge, 2020. 9780367428334

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