Hidden Bibliographic Details
| Other authors / contributors: | Mann, Evelyn P.
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| ISBN: | 9781620816790
1620816792
9781613246795
161324679X
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| Digital file characteristics: | text file
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| Notes: | Includes bibliographical references and index.
Description based on print version record.
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| Summary: | "In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digitial television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising."--Publisher.
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| Other form: | Print version: Advertising New York : Nova Science Publishers, c2012. 9781613246795 (hardcover : alk. paper)
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| Standard no.: | 40020291146
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