Advertising : types, trends, and controversies /

Advertising : types, trends, and controversies /

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Bibliographic Details
Imprint:	New York : Nova Science Publishers, c2012.
Description:	1 online resource.
Language:	English
Series:	Advertising: Media, Marketing and Consumer Demands Advertising: Media, Marketing and Consumer Demands.
Subject:	Advertising. Advertising -- New products. Consumer behavior. Advertising. Advertising -- New products. Consumer behavior. Electronic books.
Format:	E-Resource Book
URL for this record:	http://pi.lib.uchicago.edu/1001/cat/bib/12539765

Hidden Bibliographic Details
Other authors / contributors:	Mann, Evelyn P.
ISBN:	9781620816790 1620816792 9781613246795 161324679X
Digital file characteristics:	text file
Notes:	Includes bibliographical references and index. Description based on print version record.
Summary:	"In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their advertisements. They are continuously competing for the limited attention resources of consumers. In this book, the authors present current research in the study of the types and trends of new advertising techniques. Topics discussed include the lipdub as a trend in corporate communications; interactive digitial television (IDTV) advertising; differential effects of visual and verbal elements in advertisements for new brands and extensions; the internet as an important advertising medium and children and advertising."--Publisher.
Other form:	Print version: Advertising New York : Nova Science Publishers, c2012. 9781613246795 (hardcover : alk. paper)
Standard no.:	40020291146

Description
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781620816790 1620816792 9781613246795 161324679X