Your creative mind : disrupt your thinking, abandon your comfort zone, and develop bold new strategies /

Saved in:
Bibliographic Details
Author / Creator:Cochrane, Scott, author.
Imprint:Wayne, NJ : Career Press, [2016]
Description:1 online resource (271 pages) : illustrations.
Language:English
Subject:
Format: E-Resource Book
URL for this record:http://pi.lib.uchicago.edu/1001/cat/bib/12540747
Hidden Bibliographic Details
ISBN:9781632659545
1632659549
9781632650443
1632650444
Digital file characteristics:text file
Notes:Includes bibliographical references and index.
Print version record.
Summary:"Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best. As a result, the business can find itself in a performance plateau that it cannot seem to break out of. In Your Creative Mind, you will discover an entirely different approach to the creative process,"--Amazon.com.
Other form:Print version: Cochrane, Scott. Your creative mind. Wayne, NJ : Career Press, [2016] 9781632650443